What’s up, marketers?
Welcome to Life Money Hacks, the show that helps you turn browsers into buyers—without sounding pushy.
Today, we’re diving into one of the most underrated superpowers in online business: writing website copy that converts.
You know, the kind that makes people think, “Wow, this is exactly what I need,” not “Where’s the exit button?”
By the end, you’ll know:
What makes website copy convert.
The biggest mistakes that make visitors bounce faster than a bad first date.
The simple formulas that turn copy into money-making gold.
So, if your current website copy is collecting more dust than dollars. We’re about to fix that.
What Makes Website Copy Convert?
Let’s start with the golden rule of website copy:
It’s not about YOU. It’s about THEM.
Your visitors don’t care about your company’s mission statement or the fact that your business is about serving customers.
They care about ONE thing: How you can make their lives better.
Good website copy = clear, customer-focused, and persuasive.
Bad website copy = confusing, self-centered, and boring.
It’s like dating. If you go on a first date and only talk about yourself, there’s no second date.
If your website isn’t converting, chances are one (or more) of these copywriting crimes is happening:
Jargon Overload:
Nobody wants to read “cutting-edge solutions that leverage synergy to optimize efficiency.” Just say what you do in plain English.
No Clear Call-to-Action (CTA):
If your site doesn’t tell people exactly what to do next (Buy now! Sign up! Get started!), they’ll just… leave.
Being Too Vague:
Saying “We help businesses grow” is like saying “I make food.”
Now, let’s talk about the lazy person’s way to write high-converting copy-formulas.
Here are three you can swipe:
AIDA (Attention, Interest, Desire, Action):
Attention: Grab them with a strong hook.
Interest: Keep them engaged with benefits.
Desire: Make them want what you’re offering.
Action: Tell them what to do next.
PAS (Problem, Agitate, Solution):
Problem: Call out their pain point.
Agitate: Make them feel why it sucks.
Solution: Show them how you fix it.
FAB (Features, Advantages, Benefits):
Feature: What does your product/service do?
Advantage: How is it different/better?
Benefit: How does it improve their life?
Pick one, plug in your offer, and boom—you’ve got solid website copy.
Remember! Clarity + personality + customer focus.
Here’s your to-do list:
Step 1: Look at your website and ask, “Would a total stranger instantly understand what I do?”
Step 2: Make sure your CTA is crystal clear.
Step 3: Use one of the copywriting formulas to rewrite your key pages.
Step 4: Test different versions and see what converts best.
If your website copy is solid, your visitors won’t just stay—they’ll buy.
Final Thoughts: Copy is King
And hey, if this episode helped, send it to a business owner friend whose website sounds like a corporate robot wrote it.
Alright, that’s a wrap!
Catch you next time!
